Story + Strategy
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100 Tables

To launch the new OpenTable brand, we hosted 100 dinners at some of the most sought-after restaurants in 30 cities, on one night. A variety of restaurants and cuisines participated which showcased the breadth of options on the platform. Each dinner included a custom menu and experience, with an invite graphic people could share on social for their chance to dine at one of the restaurants. Menus and table placards were produced for each restaurant, to prompt further social sharing by the restaurant staff and contest winners that evening.

Agency: R/GA SF | Production: We Are Scandinavia