Story + Strategy
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Clubhouse

Clubhouse

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Build together. Ship together.

Clubhouse is a project management platform for software development. Ueno was hired to create a new brand and website to capture the intuitive, collaborative nature of the product teams actually enjoy using. I developed the content and messaging strategy and wrote the website copy. Carrying the brand strategy and identity through all aspects of the experience was crucial, from the tone of voice to the new mascot, Dot, who’s there to celebrate the team wins.

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