Story + Strategy
OpenTable_Connected Journal.jpg

Connected Journal

With OpenTable's goal to become a more experience-oriented brand and to further SEO growth via editorial content, we created the idea for Connected—an event series to bring together the restaurant and tech worlds, city by city. This initiative progressed into a publication under the same title, which chronicled the lives of NY chef Ayesha Nurdjaja and London chef Bruno Loubet, and their connections to the city and local community. As Executive Editor, I set the editorial strategy and edited the written content. To further the connection idea, we paired London-based photographer Emma Hardy with NY-based writer Ian Frisch for the NY story. And for the London story, NY-based photographer Daniel Shea joined London-based writer Tom Morris.

OpenTable_Connected Journal.jpg
OpenTable_Connected Journal_2.jpg
OpenTable_Connected Journal_3.jpg
OpenTable_Connected Journal_4.jpg
OpenTable_Connected Journal_5.jpg
OpenTable_Connected Journal_6.jpg
OpenTable_Connected Journal_7.jpg
OpenTable_Connected Journal_8.jpg
OpenTable_Connected Journal_9.jpg
OpenTable_Connected Journal_10.jpg
OpenTable_Connected Journal_11.jpg
OpenTable_Connected Journal_12.jpg
OpenTable_Connected Journal_13.jpg
OpenTable_Connected Journal_14.jpg
OpenTable_Connected Journal_15.jpg
OpenTable_Connected Journal_16.jpg
OpenTable_Connected Journal_17.jpg
OpenTable_Connected Journal_18.jpg
OpenTable_Connected Journal_19.jpg
OpenTable_Connected Journal_20.jpg
OpenTable_Connected Journal_21.jpg
OpenTable_Connected Journal_22.jpg
OpenTable_Connected Journal_23.jpg
OpenTable_Connected Journal_24.jpg
OpenTable_Connected Journal_25.jpg
OpenTable_Connected Journal_26.jpg
OpenTable_Connected Journal_27.jpg
OpenTable_Connected Journal_28.jpg
OpenTable_Connected Journal_29.jpg
OpenTable_Connected Journal_30.jpg
OpenTable_Connected Journal_31.jpg
OpenTable_Connected Journal_32.jpg
OpenTable_Connected Journal_33.jpg
OpenTable_Connected Journal_34.jpg
OpenTable_Connected Journal_35.jpg
OpenTable_Connected Journal_36.jpg
OpenTable_Connected Journal_37.jpg
OpenTable_Connected Journal_38.jpg
OpenTable_Connected Journal_39.jpg
OpenTable_Connected Journal_40.jpg
OpenTable_Connected Journal_41.jpg
OpenTable_Connected Journal_42.jpg
OpenTable_Connected Journal_43.jpg
OpenTable_Connected Journal_44.jpg
OpenTable_Connected Journal_45.jpg
OpenTable_Connected Journal_46.jpg
OpenTable_Connected Journal_47.jpg
OpenTable_Connected Journal_48.jpg
OpenTable_Connected Journal_49.jpg
OpenTable_Connected Journal_50.jpg
OpenTable_Connected Journal_51.jpg
OpenTable_Connected Journal_52.jpg
OpenTable_Connected Journal_53.jpg
OpenTable_Connected Journal_54.jpg
OpenTable_Connected Journal_55.jpg
OpenTable_Connected Journal_56.jpg