Story + Strategy
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Dorsia

Dorsia

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A new city venture.

Dorsia, a new brand created from scratch by Ueno, is a new kind of travel guide for the “untourists”. The guide is informed by algorithms which identify the burgeoning, must-visit places and the lesser-known explorations in cities around the world. I wrote the copy throughout the website and app and devised content themes to inform an editorial approach. Notably, The Corner: Looking high and low, from the highbrow to the lowbrow. The traveler’s source for spaces less traveled, yet of significance.

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