Story + Strategy
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INSIGHT

Types of research and insight gathering I've either led or conducted to inform and inspire.

 

INSIGHT

There are myriad types of research and forms of insight gathering I have led or conducted to inform and inspire.

 

Ethnography / Participant Observation

Narrative Inquiry

Focus Groups

Client Discovery

Stakeholder Interviews

Cultural Immersion

Brand Performance Tracking

Quantitative Survey

Customer Journey Mapping

Customer Personas

Content Audit

Competitive Audit

 
 
Question like a child, reason like an adult, and write like a sage.
— Chris Jammi, Healology