Story + Strategy
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Stay if you dare

At Booking.com, we wanted to identify and leverage relevant cultural moments in each market to enable deeper connection with the brand and to demonstrate—rather than flatly claim—the product's diversity of accommodation USP. Tying to the Halloween holiday, a horror film trailer and a series of illustrated movie posters were created featuring Booking's haunted hotels in the U.S. Content ran in movie theaters and TV + digital placements alongside Halloween-themed programming leading up to the holiday. Social media sparked conversation around each hotel's storied haunting.

Agency: W+K Amsterdam

Stanley Hotel.jpg
Hotel Galvez.jpg
Queen Anne.jpg
Vinoy Renaissance.jpg
Crescent Hotel.jpg
Gettysburg Hotel.jpg
 Illustrator: Akiko Stehrenberger

Illustrator: Akiko Stehrenberger