The work I do is driven by instinct, insight, and creative tension. With a strong concept and a holistic planning approach, the potential for incremental brand and business impact is incredible. I have typically led "lean and mean" teams which has required me to focus on the big picture strategy and every creative detail. (I quite like balancing the two extremes.) Each project shared here is a result of the collaboration or co-creation among teammates and partners, agency and in-house. It's the strong working relationships and the success we've achieved together, which has made the work even more meaningful.